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Effect of Indigenous arbuscular mycorrhizae fungsi (AMF) on the growth of coffee

Publikasi Internasional
Nonaka, M., K. Tuchida, M.A.S. Arid.,S. Yusnaini, and A.Niswati
Proceeding of International Symposius “Can Biological Production Harmonize With Enviroment? Reports from Research Sites in Asia”. Japan October 19-20, 1999. pp 243-246.

Relation between earthworm and some soil chemical properties in five different land use forms in Sumberjaya, Indonesia

Publikasi Internasional
Yusnaini, S., A. Niswati, S.G. Nugroho. M.A.S.Arif
Abstract of International Seminar. “ The development of sustainable Biological Production in the problem soils in southeast Asia. Narathiwat, Thailand Agust. 10-12, 1998. pp 47-48.

Population of Arbuscular Mychorrizal Fungi (AMF) on Different Land Use in Sumatra, Indonesia

Publikasi Internasional
Arif, M. A. S., S. Yusnaini, Niswati A., Setiawan,A.,Tuchida, K., Katau, Taoji, Y.and Nonaka, M
Comparison of AMF Spore Numbers In Primary Forest, Secondary Forest, Fields Growing Coffee, and Native Grass. Microbes and Environment 14, 9-17.

Role function and population of soil animals in different land use in tropical region

Publikasi Internasional
Matsumoto,S. S. Yusnaini., A.Niswati
Proceeding of International Symposium “Can Biological Production Harmonize with Environment? Reports From Research Sites in Asia”. Japan October 1920,1999. pp 239-242.

Relation of soil animal to population and plant litter decomposition in a tropical

Publikasi Internasional
Matsumoto,S. S. Yusnaini., and A.Niswati
Edaphologia (The Japanese Society of Soil Zoology). 65: 55-60.

Applied technology of vesicular arbuscular mycorhizae, lime, rock phosphate on the change of phosphorus absorption of food crops in Ultisol Taman Bogo, East Lampung Province, Sumatra

Publikasi Internasional
Dermiyati, S. Yusnaini, Sarno, R. Febrianto, and N. Herawaty
Proceeding International Seminar Congress and Symposium of South East Asia Agriculture Society at Bogor, Indonesia, November 6-8, 2000.

Effect of land degradation on Soil microbial biomass in a hilly area of South Sumatra

Publikasi Internasional
Can, O.T., J. Lumbanraja, S.Yusnaini, and M. Nonaka
Soil Sci. Plant Nutr. 48 (5) : 769-774

Activities of soil enzyme in corn field enriched with manure

Publikasi Internasional
Yusnaini, S., ,M.A.S. arif, S.G. Nugroho, A.K. Salam and M. Nonaka
J. ISSAAS. 13(1): 17-23.

The Changes of Soil Quality (Biological And Chemical) In Corn Field Soil Enriched With Organic Matters

Publikasi Internasional
Yusnaini, S., S. G. Nugroho, M. A. Syamsul Arif, A. K. Salam, and M. Nonaka
Proceeding of the 1 st International metting for Development of IPM in Asia 26-28 November 2007, Chiang Mai, Thailand. 126-136 p

Vermicomposting of biodegradable organic wastes using Esenia fetida and Lumbricus rubellus

Publikasi Internasional
Yusnaini, S
Proc. Int. Conf. for Development of IPM in Asia and Africa. Bandarlampung 7-9 December. Pp. 298-302

The effect of vermicompost extract on the growth and nutrition uptake of caisim (Brassica campestris L-spp.)

Publikasi Internasional
Syahroh, M.T.A., S. Yusnaini, A. Niswati, dan Dermiyati
In: M. Utomo et al., (Eds.). Proc. Sem. Int. On Sustainable Biomass Production and Utilization:Chalanges and Opportu-nities. Bandarlampung 3-4 Agustus 2009, pp. 222-233.

Soil Fauna Succession, Microbial Respiration and Microbial Biomass during the composting process of Bandar Lampung city municipal wastes

Publikasi Internasional
Dermiyati, A. Niswati, S. Yusnaini, and M.A.S. Arif
In: M. Utomo et al., (Eds.). Proc. Sem. Int. on Sustainable Biomass Production and Utilization:Chalanges and Opportunities. Bandarlampung 3-4 Agustus 2009, pp. 135-142

Succession of Soil Fauna During the composting process of oil palm empty fruit bunch

Publikasi Internasional
Niswati, A.,Dermiyati, M.A.S. Arif and S. Yusnaini
In: M. Utomo et al., (Eds.). Proc. Sem. Int. on Sustainable Biomass Production and Utilization:Chalanges and Opportunities. Bandarlampung 3-4 Agustus 2009, pp. 80-86

Changes in organic C, N, P and K in vermicompost of Biodegradable organic wastes

Publikasi Internasional
Yusnaini, S
In: M. Utomo et al., (Eds.). Proc. Sem. Int. on Sustainable Biomass Production and Utilization:Chalanges and Opportunities. Bandarlampung 3-4 Agustus 2009, pp. 304-310

Soil ecosystem conservation and its multiple benefits case studies of Indonesia

Publikasi Internasional
Yusnaini, S
International Symposium. United Nation University, 26 September 2012. Tokyo. Japan

Peranan azolla dalam mensubstitusi kebutuhan nitrogen asal urea terhadap produksi padi sawah varietas IR 64

Publikasi Nasional
Yusnaini, S., I. Anas, Sudarsono, dan S.G. Nugroho
J. Tanah Trop. I (1): 32-37

Pengaruh pencampuran kotoran Ternak dan inokulasi cendawan Trichoderma sp. Terhadap kecepatan pengomposan onggok (Limbah padat tapioca) dan kualitas komposnya

Publikasi Nasional
Yusnaini, S., H. Novriansyah dan S. G. Nugroho
J. Tanah Trop., 2:34-40. (in Indonesia)

Pengaruh pemberian ekstrak air beberapa jenis bahan organik melalui daun atau tanah terhadap pertumbuhan awal bibit albisia (Albizia falcataria)

Publikasi Nasional
Nugroho, S. G., S. Yusnaini. Dan M. E. Juanda
J. Tanah Trop., 3:20-25. (in Indonesia)

Identifikasi mikoriza vesicular arbuskular pada gulma darat daerah tropis di Sumberjaya, Lampung Barat

Publikasi Nasional
Niswati, A., S. Yusnaini. Dan N. Sriyani
Prop.Sem. Nas. HIGI XIII, 73-76.( in Indonesia)

Status kesuburan tanah dalam Penanaman singkong (Manihot Esculenta Crantz) di Gunung Batin Lampung Utara: Aktivitas Enzim Tanah

Publikasi Nasional
Salam, A. K., S. Yusnaini, dan A. Niswati
J. Agrotrop., 2:35-41. (in Indonesia)

Keragaman jenis mikoriza Versicular arbuskular pada tanaman jagung akibat oleh tanah konservasi dan pemupukan nitrogen jangka panjang

Publikasi Nasional
Yusnaini, S.,M. Utomo, M.A.S. Arif, dan A. Niswati
J. Tanah Trop., 5:69-73. (in Indonesia)

Oleh tanah konservasi jangka Panjang dan pengaruhnya terhadap mesofauna tanah

Publikasi Nasional
Niswati, A., S.Yusnaini, M. Utomo,M.A.S. Arif
Pros. Sem. Nas. BDP OTK VI, 453-458.( in Indonesia)

Pengaruh sistem oleh tanah dan pemupukan nitrogen jangka panjang terhadap kandungan asam hulmik dan fulfik

Publikasi Nasional
Sarno, S. Yusnaini,Dermiyati, dam M. Utomo
J. Tanah Trop. 7:35-42. (in Indonesia)

Olah tanah konservasi jangka panjang dan pengaruhnya terhadap aktivitas mikoriza vesicular arbuskular pada Tanaman jagung

Publikasi Nasional
Yusnaini, S., M. Utomo, M.A.S. Arif, dan A. Niswati
Pros. Sem. Nas. BDP OTK VI, 423-428. (in Indonesia)

Pengaruh inokulasi ganda Rhizobium dan mikoriza vesicular arbuskular terhadap nodulasi dan produksi kedelai pada tanah ultisol Lampung

Publikasi Nasional
Yusnaini, S
J.Tanah Trop. 7:103-108.( in Indonesia)

Pengaruh Inokulasi mikoriza vesicular asbukular terhadap produksi jagung yang mengalami Kekeringan sesaat pada fase vegetatif dan generatif

Publikasi Nasional
Yusnaini, S., A. Niswati, S.G. Nugroho, K. Muladi, A. dan Irawati
J. Tanah Trop.,9:1-6.(in Indonesia)

Soil Enzymatic activities In young cassava plant rooting zones in Lampung, South Sumatra, Indonesia

Publikasi Nasional
Salam, A. K., H. S. Bahri, S. Yusnaini, and M. Kimura
Proc. Int. Sem Sustainable Agric. In Humed Tropics Facing 21 Centure, 73-79.

Relationship Between Soil Organism and plan litter Decomposition primary forest of Sumberjaya West Lampung, Indonesia

Publikasi Nasional
Niswati, A., S. Yusnaini, M.A.S. Arif, S. G. Nugroho, S.Murwani, H.A.J. Sirait , and S. Matsumoto
Proc Int. Sem. Sustainable Agric . In Humid Tropics Facing 21 Century, 438-447.

Role of soil animals on plant litter decomposition in severa Land use area in G. Batin, Lampung Propince

Publikasi Nasional
Yusnaini,S., A. Niswati, M.A.S. Arif, S.G. Nugroho Fahmi, P. Hartanto, and S. Matsumo
Proc. Int. Sem. Sustainable Agric. In Humed Tropics facing Century, 448-452.

Penurunan aktivtas fospatase asam Di daerah perakaraan beberapa jenis tanaman akibat perlakuan kapur limbah Industeri bertimah hitam

Publikasi Nasional
Salam, A.,K,V.Arisanti, dan S. Yusnaini
J.Ilmu Tanah Lingk.2.:1-6. (in Indonesia)

Kandungan N biji jagung dengan adanya pemberian batuan fosfat alam, kapur, dan mikoriza vesikular arbuskular

Publikasi Nasional
Dermiyati, Suisyati, S. Yusnaini, S.G. Nugroho
Proced. Seminar Nasional Pengelolaan Sumberdaya Alam untuk Mencapai Produktivitas Oprimum Berkelanjutan. BandarLampuhng 26-27 Juni 2001.(in Indonesia)

Effects of indigenous vesicular arbuscular mycorrhizae from primary forest, secondary forest, coffee plantation On root colonization, P-uptake and growth of tropical food crops

Publikasi Nasional
Yusnaini, S.,M.A.S. arif, and M. Nonaka
J. Trop. Soil. 13 : 177-185

Fate of Potasium exchange of soil in different land-use change in mountainous area of Sumberjaya, West Lampung of Sumatra

Publikasi Nasional
Lumbanraja, J., Odry, S. Yusnaini, and M. Nonaka
J. Trop. Soil. 15: 51-58

Pengaruh jangka panjang pemberian pupuk organik dan inorganik serta kombinasinya terhadap perbaikan kualitas tanah masam Taman Bogor

Publikasi Nasional
Yusnaini, S., S. G. Nugroho, M.A.S. arif , J. Lumbanraja, and M. Nonaka
J. Tanah. Trop. 18: 151-158. (in Indonesia)

Effect of longterm conservation tillage and nitrogen fertilization on soil mesofauna and earthworm

Publikasi Nasional
Yusnaini, S., M.A.S. arif, M.Utomo, and A. Niswati
Proceed. of Conservation and Sustainability Management of Below Ground Biodiversity (BGBD) in Indonesia. Bogor, 19-25pp.

Biodiversity of Pseudomonas spp. Isolated from plant rhizosphere and their potential use as plant growth promoting rhizobacteria (PGPR)

Publikasi Nasional
Syamsul Arif, M.A and S. Yusnaini
Proceed. of Conservation and Sustainability Management of Below Ground Biodiversity (BGBD) in Indonesia. Bogor, 56-69pp.

Effect of plant cover management on earthworm activities in hilly coffee plantation of Sumberjaya, South Sumatra, Indonesia

Publikasi Nasional
Yusnaini, S., S. G. Nugroho, A. Niswati, Afandi, S. Matsumoto, and M. Nonaka
J.Trop.Soil. 12 (2): 151-158.

Aktivitas Fosfatase dalam kotoran cacing tanah pada lahan kopi dengan beberapa sistem pengelolaan vegetasi penutup tanah

Publikasi Nasional
Suprihatin, S. Yusnaini, and A.K. Salam
J. Tanah Trop. 12 (2): 111-120 (in Indonesia).

The change of earthworm population and chemical properties of tropical soils under different land use systems

Publikasi Nasional
Yusnaini, S., A. Niswati, M.A.S, and M. Nonaka
J. Trop. Soil. 13 (2):131-137

Populasi mikroorgansime pelarut fosfat dan P-tersedia pada rhizosfir beberapa umur dan jarak dari pusat perakaran tanaman jagung (Zea mays L.)

Publikasi Nasional
Niswati, A., Dermiyati, dan S. Yusnaini
J. tanah Trop. 13 (2): 123-129

Respirasi dan biomassa mikroorganisme selama proses pengomposan limbah padat industry tapioka (kulit ubikayu)

Publikasi Nasional
Dermiyati, A. Niswati dan S. Yusnaini
Jurnal Sains MIPA. 14 (3):175-190

Perubahan biomassa karbon mikroorganisme tanah dan produksi jagung akibat pemberian pupuk organic dan pupuk kimia

Publikasi Nasional
A. Niswati dan S. Yusnaini
Jurnal Penel. Pert. Terapan. 8 (3):122-115.

Populasi cacing tanah pada pertanaman jagung yng diberi pupuk organic dan inorganic jangka panjang

Publikasi Nasional
Yusnaini, S., and A. Niswati
urnal Penel. Pert. Terapan. 8 (3):109-115.

The change of earthworm population and chemical properties of tropical soils under different land use systems

Publikasi Nasional
Yusnaini, S., A. Niswati, M.A.S, and M. Nonaka
J. Trop. Soil. 13 (2):131-137.

Keberadaan mikoriza vesicular arbuscular pada pertanaman jagung yang diberi pupuk organic dan inorganic jangka panjang

Publikasi Nasional
Yusnaini, S
J. tanah Trop. 14 (3):253-260

Pengaruh pembukaan hutan dengan cara tebas bakar terhadap jumlah dan keragaman mikoriza vesicular arbuscular di daerah berlereng Sumberjaya Lampung Barat

Publikasi Nasional
Yusnaini, S
Sem. Nas. Agroforestri sebagai pemanfaatan lahan berkelanjutan di masa depan. Bandar Lampung, 7 Mei 2009. Pp. 124-131

Populasi dan Keragaman Mesofauna Tanah pada Pertanaman Jagung yang diberi Pupuk Organik dan Inorganik jangka Panjang

Publikasi Nasional
Yusnaini, S
Pros. Sem.Nas. Keragaman hayati Tanah I. Bandar Lampung. 7-8 Juli 2010

Pengaruh Pemberian Azolla dan Urea Serta Kombinasinya terhadap aktivitas mikroorganisme Tanah dan pertumbuhan Kedelai

Publikasi Nasional
Yusnaini, S
Pros. Sem. Nas. Dan rapat Tahunan Dekan Bidang Ilmu-Ilmu Pertanian Badan Kerjasama Perguruan Tinggi Negeri (BKS-PTN) Wilayah Barat. Fakultas Pertanian Universitas Sriwijaya. Palembang 23-25 Mei 2011. Hal 475-481

Kajian konsentrasi dan jenis pengekstrak kompos dan kotoran cacing tanah untuk pertumbuhan dan produksi tanaman

Penelitian

Pengaruh berbagai tipe gulma penutup tanah pada pertanaman kopi di daerah berlereng Sumberjaya terhadap biodiversitas mikoriza vesikular arbuskular dan cacing tanah

Penelitian

Pengaruh Pembukaan Hutan menjadi Tanaman Budidaya di daerah berlereng Sumberjaya Lampung Barat terhadap Biodiversitas Mikoriza Vesikular Arbuskular dan Keanekaragaman Cacing Tanah

Penelitian

Pengaruh Pemberian Bahan Organik jangka Panjang pada Tanah Ultisol Tamanbogo terhadap perubahan sifat kimia dan biologi tanah serta produksi tanaman pangan

Penelitian

Pengomposan berbagai limbah organik dengan menggunakan cacing tanah Esenia fetida dan Lumbricus rubellus

Penelitian

Perubahan kandungan C,N,P dan K pada beberapa limbah organik yang dikomposkan dengan teknikvermikomposting

Penelitian

Pengaruh Pemberian Azolla dan Urea Serta Kombinasinya terhadap aktivitas mikroorganisme Tanah dan pertumbuhan Kedelai

Penelitian

Studi rehabilitasi tanah ultisol dengan menggunakan sistem tanpa olah tanah dan penggunaan mulsa, studi kasus pada pertanaman tebu di PT GMP

Penelitian

Identifikasi cacing tanah dan mesofauna tanah di Taman Nasional Bukit Barisan Selatan Tanggamus

Penelitian

Pemanfaatan Limbah Agroindustri untuk Pelarutan Batuan Fosfat Alam

Penelitian

Biological and molecular variability of peanut stripe potyvirus.

Publikasi Internasional
Higgins, C.M., R.G. Dietzgen, Akin, M.H., Sudarsono, K. Chen, and Z.Xu.
Current Topics in Virology Vol. 1. 26p.

Higgins, C.M., R.G. Dietzgen, Akin, M.H., Sudarsono, K. Chen, and Z.Xu. 1999. Biological and molecular variability of peanut stripe potyvirus. Current Topics in Virology Vol. 1. 26p.

Pola segregasi sifat ketahanan terhadap soybean stant virus dan keragaman ggenetik famili F2.3 hasil persilangan varietas Orba dan galur B3570.

Publikasi Nasional
Akin, H.M. Astri E.L., dan M. Barmawi
Jurnal Hama dan Penyakit Tumbuhan Tropika 9(1): 73-77.

Akin, H.M. Astri E.L., dan M. Barmawi. 2009. Pola segregasi sifat ketahanan terhadap soybean stant virus dan keragaman ggenetik famili F2.3 hasil persilangan varietas Orba dan galur B3570. Jurnal Hama dan Penyakit Tumbuhan Tropika 9(1): 73-77.

Efektivitas satelit RNA yang berasosiasi dengan cucumber mosaic virus (CARNA-5) untuk mengendalikan penyakit virus pada tanaman tomat.

Publikasi Nasional
Akin, M.H., M. Nudin, B. Simamora, & M. Sitorus.
Jurnal Hama dan Penyakit Tumbuhan Tropika (in Press).

Akin, M.H., M. Nudin, B. Simamora, & M. Sitorus. 2012. Efektivitas satelit RNA yang berasosiasi dengan cucumber mosaic virus (CARNA-5) untuk mengendalikan penyakit virus pada tanaman tomat. Jurnal Hama dan Penyakit Tumbuhan Tropika (in Press).

Identifying genetic diversity and a preliminary core collection of Pyrus pyrifolia cultivars by a genome-wide set of SSR markers

Book Chapter
Yue Song, Lian Fan, Hui Chen, Mingyue Zhang, Qianqian Ma, Shaoling Zhang, Jun Wu
Scientia Horticulturae, Volume 167, 6 March 2014, Pages 5-16

Abstract

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A set of 134 SSR markers with high polymorphism covering the 17 linkage groups of pear were selected to study the genetic variability and relationships of 99 P. pyrifolia cultivars. A total of 660 allelic variants were detected, with the number of observed alleles per locus varying from 3 to 9, with a mean of 4.93 alleles per locus. Among 81 SSR markers newly developed from the pear genome, the highest polymorphism was obtained by the motif (GT/CA), and the least polymorphism generated by (AC/TG). Clustering relationships of 99 P. pyrifolia cultivars generally reflected geographical classification, and further confirmed the close relationship between pears from Yangtze River Basin and Japan. The results also indicated that Sichuan province played an important role in pear resource distribution. Genetic structure analysis revealed the similar relationship as clustering, indicating the close relationships between Japanese and Chinese pear; and further proved more genetic exchange among cultivars from Japan and Zhejiang, and fewer genetic exchange among cultivars from Yunnan, Hubei and Sichuan. CoreS1, a core collection of P. pyrifolia newly constructed by the preferred sampling strategy, included 24 cultivars, retained 95.74% observed number of alleles (Na) of the 99 P. pyrifolia cultivars. Principal component analysis (PCA) further supported the representative genetic diversity of CoreS1 for P. pyrifolia cultivars from China, Japan, and Korea. The high quality and comprehensive evaluation of P. pyrifolia cultivars by the SSR markers covering the whole genome demonstrates their potential application in genetic diversity, genetic relationship, and core collection research on other germplasm resources of pear.

Keywords

  • Pear (P. pyrifolia);
  • SSR markers;
  • Genetic diversity;
  • Core collection

Estimates of genetic parameters and genetic changes for fleece traits in Inner Mongolia cashmere goats

Journal paper
Yanjun Zhang, Zhiying Wang, Hong Lei, Zhixin Wang, Rui Su, Wenguang Zhang, Juan Zhou, Yonglong Wei, Ruiqiang Meng, Ruijun Wang, Jinquan Li
Small Ruminant Research, Volume 117, Issue 1, March 2014, Pages 41-46

Abstract

Genetic parameters and genetic trends for staple length (SL), staple fineness (SF), fiber length (FL) and fiber diameter (FD) were estimated using 7798 repeat records of 4583 Inner Mongolia cashmere goats at different ages measured from 2008–2011. These goats were descendants of 110 sires and 2139 dams, born between 2003 and 2010 at the Inner Mongolia Arbas cashmere goat stock farm. Analyses were carried out by average information restricted maximum likelihood, fitting four single-trait repeatability animal models with various combinations of individual and maternal effects. The best model for each fleece trait was chosen after testing for improvement of the log-likelihood values. Genetic parameters were then estimated under the most appropriate model. Genetic trends were determined by regressing yearly estimated mean breeding values on year of birth. All the fleece traits were influenced by direct addictive genetic and individual permanent environment effects. Estimates of direct heritability for SL, SF, FL and FD were 0.30, 0.27, 0.18 and 0.32, respectively. Genetic correlations among the fleece traits (SL–SF and FL–SF) were negative and high (−0.50 and −0.48). For the other fleece traits (SL–FL and SF–FD), the genetic correlation was moderate and positive (0.26 and 0.31). The phenotypic correlation among all fleece traits was low, ranging from −0.22 to 0.23. Compared with other traits, fleece traits were not objective traits in previous breeding programs; they presented irregular changes across year of birth. Estimates of genetic parameters and analyses of genetic trends would be helpful for designing a breeding program for the genetic improvement of fleece traits in Inner Mongolia cashmere goats.

Keywords

  • Heritability;
  • Genetic correlation;
  • Average breeding value;
  • Fleece traits

Chapter Nine - Genetic Vectors Approach in a Study of Fine Structure of Interaction Between Risk Haplotype of HTR2A and HLA-DRB1 Shared Epitope Alleles in Rheumatoid Arthritis

Book Chapter
Igor Sandalov, Leonid Padyukov
Between the Lines of Genetic Code, 2014, Pages 151-174

Abstract

We introduce new quantitative characteristics of the population using an analogy to the system of multi-spin molecules: the disease fields, which may depend on interactions, and the susceptibility to disease as derivative of genetic vector’s (GV’s) frequency of cases with respect to these fields. The genetic vector’s approach (GVA) is applied to statistical analysis of the interaction of two SNP haplotype of HTR2A and shared epitope (SE) alleles in relation to development of rheumatoid arthritis (RA). The analysis is performed for two independent cohorts, EIRA and NARAC, and based on the evaluation of double- and triple genotype–genotype versus SE alleles correlations. The Gibbs-like parametrization of GV frequencies makes analysis transparent and easy interpretable. We find that the main contribution into association to RA comes from GVs containing double SE. GVA may resolve an opposite role in risk/protection from different pairs of genetic variations and reveal an association to RA whereas the univariate analysis does not show significant association.

 

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Conference paper
Jennifer Doe, Emily N. Garbinsky, Kathleen D. Vohs
Journal of Consumer Psychology, Volume 22, Issue 2, April 2012, Pages 191-194

 Abstract

5094313764_fd152c5c38_bAlthough a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are likely to occur when brands hold perceptions of both. In this paper, we shed light on when and how warmth and competence are jointly promoted in brands, and why these reputations matter.

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Journal paper
Jennifer Doe, Emily N. Garbinsky, Kathleen D. Vohs
John Wiley & Sons | September 28, 2010 | ISBN-10: 0470614153

Abstract

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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